Monday, March 22, 2010

Blood Vessels In Lips

Gruma, lots, moods and the Bicentennial

A little less than six months to commemorate 200 years since the beginning of the War of Independence and 100 years of Mexican revolution, efforts to bring the celebrations (if there is reason) to have performed on national television at the height of the current instability, typical of a country without direction.

Failure breathes creativity everywhere: from e-conformist by federal agencies that advocate for a society PLC: "... follow the tranquil flow of peace, to achieve the wide sea of \u200b\u200bjustice", "... you are a maverick country but worker "to a long list platitudes that could well accompany its definition in the dictionary.


unbearable to say about Mexico's discuss critical dialogue , program no doubt where the knowledge of its participants, experts in history and culture of our country, but that does not exceed the least remote. With language and concepts used in each issue secrete more than half of viewers who barely completed, the best, basic education. Then then where national unity is to confirm that we are all Mexico? Clear to me that if independence had begun just 30 years before the result would have been the same, it is evident that Mexico's discuss transmitting simulates air television for decades. Sad and amazing that in the XXI century is not yet understood the nature and use of television language, even for historical anniversaries.

worst is when resorting to plagiarism, indicate strike the case, but that Televisa has opted for a campaign as frivolous as natural landscapes and above of the Bicentennial Stars call only confirm characteristics of postmodernism, you know: stop importing the contents of the message to reassess the way it is transmitted and the degree of conviction which can produce, aka media hype, and a distorted historical memory or no: What is about the desert, sea and rail with armed uprisings in search of ideals like freedom and justice? Nothing. The cult of empty and nothing more.

However, a few weeks over here, two concepts have filtered audiovisual to the small screen and have shown how things are done in 2010. Of course, in both cases the technical resources is the animation, another success generates more than in short yes gems worth being reviewed.


The first arises from the Mexican private capital, (surprise, surprise), specifically Gruma, the largest producer of corn flour and tortillas in the world. Bicentennial His campaign is so good, so professional, so efficient that let me skip to a certain extent, that base their products from transgenic crops and environmental risks which is a homogeneous hybrid seed and also monopolize the means of agricultural production.

has so far issued two commercials, thanks to its high quality has had an excellent impact on the care of friends and strangers. The first celebrates the people of maize, the staple food seeds in Mesoamerica and in force to this day in Mexico and parts of Latin America. Start with a visual journey that goes from heaven to earth and vice versa, emphasizing the importance of the agricultural cycle. That's what I mean by the correct use of language television.


The second is based on the Aztec legend which gives its name, identity and meaning to Popocatepetl and Iztaccihuatl , volcanoes flanking the valley of Mexico. A masterful visual synthesis, insist on efficiency narrative, therefore, that in a few seconds the essence of history is understood without a hitch. Real one thanks to occur content of such caliber.

The next case comes from joint efforts between The Mexican Institute of Cinematography (IMCINE) and the National Chamber of Electronic Industry of Telecommunications and Information Technology (CANIETI). The anthology includes of 25 animated shorts called Lot, moods and short stories of Independence and the Revolution.

The success of this film production, in charge of Battalion 52, lies in focusing their inspiration curious aspects of national history. Far from solemn lessons about the historical characters, their foundations and ideological motivations, the narrative wanders by social recesses so often excluded from the relevant texts. Reconstructs daily passages which in turn, acknowledge links with the causes and consequences of transcendent historical facts.


are transmitted in showrooms cinema from October 15, 2009. However, for a week take a few minutes in programming Channel 22, just after the cultural news News 22, around 20:00 hrs. if they have no objection to have fun and learn a bit here is the recommendation. Gruma

Moods

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